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Telemetry Machine

by @tmach32

https://telemetrymachine.com I wonder if anyone reads these? If you do, if you want to complain to me about observability, please shoot me an email at hello@telemetrymachine.com! We have worked in the observability industry for a combined 15 years and we are trying to right the wrongs we have seen in the industry. It seems like the existing companies are more interested in extracting more and more money from giant customers than actually helping people run their software well. I won't bury the lede: what we've built is OTel native, wide events native, and works well with agents. We are also, shamelessly, cheaper than everyone else. One of the reasons observability is struggling with adoption is because it's too damn expensive. So that's what we're building at telemetrymachine.com: an observability product focused on helping you actually track your software (starting with OTel traces and logs). We are really inspired by Observability 2.0/wide events, which really just is an invitation to stuff as many attributes, with as much cardinality as you want, into your spans/logs. One thing we are also doing differently is trying to be as lean as efficient as possible. We are just two people now, and we are going to be very careful about hiring anyone. Most importantly, what we need to do is avoid a giant salesforce as much as possible. I wrote about this in a blog post[1] but the reason observability is so expensive is actually the giant sales force these companies tend to have. We also put a lot of work into actual infra efficiency – ie we run on bare metal, and wrote a state of the art[2] storage engine. All of this is to help get prices down while still building a sustainable business. We are very keen to engage with observability users, so if you do, or do NOT, use observability in your services, please reach out and we'd love to hear your problems and thoughts! [1] https://telemetrymachine.com/blog/observability-doesnt-have-... [2] https://telemetrymachine.com/blog/the-new-state-of-the-art-i...

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