Stay Upfront
At the beginning of this year I was fractional CTO at a small b2b startup and was surprised by how what I considered to be the basic requirements of a customer support platform was split across multiple tools and all priced per-user. This essentially forced a small team to limit who in the org had visibility into what was being communicated to customers. I set out to solve that with https://stayupfront.com and now that the build is in a good place i’m finally having to bite the bullet and learn marketing. I’m also realising that all the advice to start with marketing first was probably good advice!