Dreamlist
Preparing https://www.dreamlist.com for the holidays. It's a private wish list and registry site that enables you to also group lists of friends and family into one page to share with grandparents or social media. So you can run family holiday giving + gift drives / toy drives / disaster recovery with no ads or spam or any other badness. When I first launched it was the only wish list that didn't list your name and registry on search engines. It is has grown a lot since then, and added a lot more privacy features, and the best marketing has always been doing right by users (extremely rare these days). You can see by looking up any name + the name of a wishlist/registry site and see what shows up to check at any time. I'm working on more products following the same rule - serve users as you would your own family.